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What are Web Accessibility Guidelines?

Web Accessibility Guidelines Showcase on Macbook on wooden table

What are Web Accessibility Guidelines? Although developed to make the web accessible for disabled individuals, WCAG benefits all website visitors and businesses.  Website Content Accessibility Guidelines (WCAG)  Websites are designed to work for all people, whatever their ability, location or the hardware and software tools they use. WCAG removes the barriers to communication and interaction […]

SquareSpace vs. Wix vs. WordPress

SquareSpace vs. Wix vs. Wordpress

Thinking of using Squarespace, Wix to build your own website? We compared them to WordPress and our findings will surprise you! The motivation for building your own website for your business is usually a financial one. Custom websites can be expensive. Designing, constructing, and content writing are the three main parts of creating a website […]

Cheaper Website Isn’t Always Better

Boston Doors and Windows Website mockup 1

A prospective client reached out to Rootless Agency asking for a proposal for a new website. After an initial consultation, Rootless Agency submitted a proposal. The client chose a cheaper website agency. After a time, when we hadn’t heard a response, we followed up and were told that our proposal was too expensive. Well, we […]

A New Day for Knight Chiropractic

Knight Chiropractic Website

… for their branding and website, that is. While Dr. Tim Knight has been practicing the latest techniques in no- and low-force chiropractic treatments since 1984 at his medical office in Arlington MA, his branding and website marketing were behind the times. Dr. Tim wanted to refresh his brand with a new logo and website […]

Alisa Dudaj ‘Alpine Whispers’: New York Fashion Week

Model walking the runway in New York for Alisa Dudaj

When New York City Fashion Week calls, you answer. Alisa Dudaj, an Albanian fashion designer, has taken the runways by storm with her concept of mixing fashion with culture, leaving many wanting more. She stunned New York influencers when she debuted a collection that incorporated Albanian folklore touches into modern-day pieces. Alisa’s ability to infuse […]

Rootless Creates the Brand Identity of Rhize Cannabis Company

Delivering Rhize’s brand identity, logo, product labeling, and website content with a consistent message. Developing a brand strategy and identity for any company begins with an understanding of the product or service and the owner’s “why” … the reason the entrepreneur is in business in their industry with a specific product or service. It is […]

Harvard University School of Law hires Rootless Agency

Harvard University School of Law hires Rootless Agency

Sometimes it Pays to Answer a Call from an Unknown Caller! A surprise call from a highly respected university leads to a long-term relationship. Xhulio was on the road conducting a photo shoot for a client when a call came in from an unknown number in the New England area. Reluctant to answer, but not […]

How Rootless Agency Helped Launch Golden Group Solar

Golden Group Roofing Website on M2 Macbook Air Mockup on Block

When co-founder of Golden Group Roofing, Greta Bajrami wanted to formally launch a Solar Division, the company had already been doing solar system projects for their customers for over three years. She realized that what Golden Group Solar needed was a strategy for branding a sister company. A Marketing Dilemma She also knew the importance […]

Studit: Studying Abroad made easy… a Rootless Success Story

Studit on iPhone

How Rootless Agency used Social Media to help Studit succeed. The brainchild of university student, Arjanita Livadhi, Studit was born of a need to educate herself about the comprehensive and challenging process of applying to a secondary school abroad as a foreign student. From an idea… “I had this crazy idea of going to school […]