Social Media Management in Boston
Rootless Agency manages social media for businesses in Boston and across Massachusetts as part of a long-term marketing partnership. We plan your content, film and photograph it ourselves, edit it, post it, and review the numbers with you every month.
Social media works best alongside search, so we pair it with SEO and the rest of your marketing. The people who discover you on Instagram, Facebook, TikTok or LinkedIn should find the same story when they look you up on Google. Our team is also FAA Part 107 certified, so aerial drone footage is part of the toolkit.
What's Included in Our Social Media Management
Strategy & Monthly Planning
We learn your business, your market and your ideal clients, then plan each month of content before anything is posted.
Filming & Photography
We film and photograph your content ourselves, on-site at your business, your events and your job sites.
Aerial Drone Footage
Our team is FAA Part 107 certified, so we can legally capture commercial aerial footage of your projects and locations.
Editing & Posting
We edit every video, reel and photo, write the captions, and post consistently across your channels.
Search-Informed Content
We research the terms your customers search for and use them in your posts, so your social media and SEO work together.
Monthly Stats & Review
Every month we review your stats with you, including reach, engagement and follower growth, and decide together what to do next.
How Our Social Media Management Works
Discovery
Before we take on a new client, we spend 30 days getting to know the company: the owners, the customers, the competition, and what you want social media to achieve.
Monthly Content Plan
We plan the month’s posts in advance and walk you through every post and channel before anything goes live.
Film, Edit & Post
We come on-site to film and photograph, including drone footage where it helps, then edit everything in-house, write the captions, and post.
Monthly Review
Every month we sit down with you to review the stats and decide what to keep, what to change, and what to try next.
Social Media Results for Our Clients
@fcflair
Futsal Club
Challenge Videos, Informational Content, Hype Videos and more.
Result: more than 10,000 new followers in one year.
Roofing Company
Award-Winning Roofing Company Serving Greater Boston, MA Since 2012. Their mission is improving the entire roofing industry and making an impact you can feel.
Nonprofit Organization
NERCA is an affiliate of NRCA supporting the North East roofing community through education, networking and industry updates.
“We have utilized their services for our Association logo, branding, social media management, and website design. They are in constant communication with us on the best way to reach our goals and exceed them.”
Frequently Asked Questions About Social Media Management
Do you offer social media management on its own?
We usually provide social media management as part of a long-term marketing partnership, paired with SEO and broader marketing. That is how we work with clients like Golden Group Roofing & Solar.
Do you create the content, or do we?
We do. Our team films, photographs and edits your content, writes the captions and posts it. We walk you through the plan before anything goes live.
Can you shoot drone footage?
Yes. Our team is FAA Part 107 certified, so we can fly commercially and capture aerial footage of your buildings, job sites and events.
Which platforms do you manage?
Instagram, Facebook, TikTok and LinkedIn are the core. We recommend the right mix based on where your customers spend their time.
How do you report results?
Every month we review your stats with you, including reach, engagement and follower growth, and agree on what to change for the next month.
What results have you achieved?
FC Flair, a futsal club, grew by more than 10,000 followers in one year while we managed its social media.
How much does social media management cost?
Pricing depends on how much content we produce and how social media fits into your wider marketing plan. We put together a custom plan after a free discovery call.
Social Media Management, Explained
If you are thinking of adding social media management to your toolbox, know that at Rootless Agency, it’s a different story.
At Rootless, we do Social Media Management differently. We don’t do it to simply gain exposure for our clients. We do it to drive SEO (search engine optimization).
Focusing on search terms
When people are using Google or another search engine to find what they are looking for on the world wide web, they use terms that mean something to them. At Rootless, we make sure we use those search terms in the social media management posts we create for our clients. By mirroring what our clients’ potential customers are typing into the search bar, we increase the probability of our clients’ names appearing on the list of search results – high on the list
How do we know what terms to use?
We research to learn what terms are currently being used to find similar companies, services, or products. We ask our clients lots of questions to learn how their customers find them. Questions that include who their target customers are? What are the demographics of their ideal customers, so we know where to place their social media posts. But that’s not all.
The Rootless process for social media management
Before we take on a new client, we complete 30 days of “discovery” to get to know the company. We interact with the business owners to understand them, their vision, their goals for their company.
After discovery, we build content around building their social media management program – creating their “sales agent.” We do the foundation work necessary to encourage engagement with their brand when we launch the program.
During our working relationship with our social media management clients, we spend a minimum of two days each month in their facilities. One day is for photographing images that will be used in their social media postings. We learn a lot during this time so we better understand the company and can create relevant content for them. Our observations influence the photographs and videos we take and help us to apply what we’ve learned to our posts. We use what we’ve learned and apply it to social media management best practices to present how our client is different than others in the same field.
Why use social media in the first place?
This is a question we hear from our clients in addition to “What social media is good for my business?” “Do I need social media?”
Social media management is an essential element to your sales force. Today, people use social media as the “warm-up” to going to a website to research a potential vendor or service provider. In fact, social media management is 30% of the sales process, which occurs before a prospect picks up the phone or checks out your website.
Prospects become familiar with your company before you even know about them. However, your social media management has to be more than simply about posting text, photos, or videos. Your social media management must be more strategic and act like a sales agent for you.
Do-it-yourself Social Media Management is not effective.
Companies who want to get more followers on social media soon learn that this goal doesn’t produce search engine results that generate inquiries and sales. To achieve these more effective goals, much time and effort must be spent creating a strategy and content that will resonate with their target prospects and customers. The research that must be done prior to launching an successful social media program is often more than can be done in-house.
Why hire a social media management company?
At Rootless, we plan out the posts for our clients for the entire month for an average of 5 to 6 posts a week. We use high-end, edited video to convey specific messages that meet desired objectives. Images are photoshopped so the best image possible is posted. We create captions and tags for all posts.
At Rootless Agency, we go over the scheduled posts with our clients for approval prior to posting. We monitor the comments for each post, interact with comments, and we review the data with the clients at the month’s end. In this way, we discuss what went well and how the strategy and process can be improved.
Speaking of data …
One of the key aspects of a social media management program is analysis. Key metrics include the reach of the posts – what was the “reach?” How many times was seen and engaged? We track the data from month to month to see how each social media platform is performing.
We set realistic expectations and review constantly to be sure the content that we write is on target. At Rootless Agency, we also analyze how many people are going to the company profile. We compare from month to month to see what posts are linking to the company profile. In this way, we can see how the audience is growing over time.
All the data is shared with our clients so together we finetune the strategy and process.
What to say in your social media posts
Content is key and should be varied to reach your target audience. You can post about upcoming trade shows where you are exhibiting or demoing a new product. What do you want your prospects to know about your product line or service? Do you have a new product or service? You can give tips about using your products or overcoming challenges your prospects may be facing.
Companies who fear giving their competitors information about your company do themselves a disservice. Having an active and strategic social media presence puts you steps ahead of your competitors.
Social media vs online advertising
Social media management involves reaching your target market through content that will engage them and encourage them to visit your company profile and website. Advertising online is paying a search engine to bring visitors to your website. It is an important element in search engine optimization by paying for a specific search term. When an individual types in that search term in their browser, a company that has paid for that search term is listed in the search engine results as an advertiser or sponsor.
The Rootless Agency social media strategy takes the long-term view. We are building a foundation that produces results that benefit companies year-round.
At Rootless, we have a social media team that builds relationships with our clients as part of their sales team.
While Rootless Agency is a full-service marketing firm, the company is eager to respond to requests for social media management, graphic design, logo development, photography and videography, and brand management projects. Oftentimes these lead to long-term marketing relationships and referrals. If you have a social media management project you’d like to discuss, call Xhulio Jamaku at 508-293-1847 or book a complimentary discovery call today.
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