Rootless Agency… the Back Story.

Golden Group Roofing

Fast forward several years and Greta founded Golden Group Roofing. Together with her husband Freddy Campoverde, she built it into a leading roofing company in Massachusetts: nationally recognized and award-winning, with several customer service and excellence honors.

Greta won the prestigious Ernst & Young New England Entrepreneur of the Year Award, which celebrates ambitious visionaries who are leading successful, dynamic businesses.

She is a big believer in giving back and donates time, talent, and money to local charitable organizations, including Habitat for Humanity, building roofs for new homes for those in need.

Four Golden Group Roofing Instagram posts: Greta Bajrami in a VELUX skylight video, a drone shot of a solar roof, a new CertainTeed roof, and a finished house

Golden Group Roofing & Solar on Instagram

Still rootless

Even at the top of her industry, Greta felt rootless. Success did not make her want to settle down; it made her want to pick up her roots and put them down somewhere new. That feeling is where the agency’s name comes from.

So she approached her cousin, Xhulio Jamaku, about starting another business together. Xhulio graduated as Valedictorian at Epoka University in Albania and came to the USA in the summer of 2017, where he worked as a full stack software engineer with skills in back end development, front end development, UI/UX design and more.

Although they are cousins, Greta and Xhulio had never met before he moved here. She “adopted” him as a brother and found that their skills meshed well.

Xhulio Jamaku

Rootless Agency is born

Golden Group had the same problem as many growing businesses: it was hiring several agencies for its website, branding, and marketing, and those agencies were not communicating with each other.

So they set out to solve it for every business facing the same problem, with one agency that does it all. Branding, websites, apps, social media, photography and video, and marketing, all from one team that works together under one roof. A one-stop shop.

That idea became Rootless Agency.

Play the video

(the Rootless Agency video on YouTube)

The Rootless philosophy

From the start, it was clear that Rootless is not a typical agency. Xhulio says:

“We work with our clients, not for them. At Rootless we ask many questions to understand their business and use this as a starting point for our consultations. We want to be there for the long journey, not just for a one-off project. It is our goal to help our clients with content and marketing ideas that come to life!”

Xhulio Jamaku

Greta added:

“We are an agency that is business first… always business first. Traditional web and branding agencies do not think about the business and the challenges the owners have on a daily basis. They don’t think about how to make the business work better.”

Greta Bajrami

As a minority woman in the male dominated industry of roofing, Greta has seen and heard about the pain points and fears the owners live with. She offers a perspective that resonates with Rootless Agency clients. She partners with them on having a viewpoint that meshes with their own, while adding marketing expertise. Greta says, “Even if the company isn’t ready for marketing … we explain what needs to be done first.”

First things first

“Many clients think they just need a new logo,” Xhulio says, “but sometimes their company needs to rebrand, or update operations, or overhaul their website. It is our responsibility to listen to their concerns and then recommend a plan of action: a process that makes sense for their vision for growth and their budget.”

Xhulio Jamaku

A leadership role in mentoring

Greta is a sought-after speaker at conferences for entrepreneurs. Her philosophy is that you need to be “rootless” when considering business ownership, no matter what industry you are in.

“You need to pick up your roots, detach them, and put them down where your dreams lie.”

Greta Bajrami

Rootless Agency is determined to coach would-be entrepreneurs and start-ups to realize their dreams and be successful in their chosen fields. Helping them to discover, examine, or update their company branding is the essential foundation for success.

If you have questions about rebranding your company or what is involved in the process, contact Xhulio Jamaku, co-owner of Rootless Agency here or email him with your questions.

5.0 from 80+ reviews

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Working with Rootless Agency was a fantastic experience from start to finish!

Lori Glaser Korn

Owner, LGK Interiors

photo

I can’t say enough wonderful things about Rootless Agency and working with them to bring my brand to life.

Chiara Campoverde

Founder, HOT

Had a super smooth experience working with Xhulio and the Rootless team.

YMCA of Greater Boston

Food Access and Mobile Market pages

logo

I had a fantastic experience working with Rootless Agency to create my website.

Joe

CEO, Boston Doors & Windows

Rootless developed our website and we couldn’t be happier.

Alan Sanchez

CEO, Link Solutions

Rootless treated my business as if it were their own, and that care showed throughout the entire process.

Lasaunna Powell

Founder, Saunna Tea

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Rootless Agency… the Back Story

Golden Group Roofing

Still rootless

Rootless Agency is born

The Rootless philosophy

First things first

A leadership role in mentoring

Brewing ideas: a coffee date with Rootless Agency

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