Branding: A unified Customer Journey
At Rootless Agency we connect your brand, content and product digitally to create a unified and cohesive customer journey. Every Brand has a story to tell. Let Rootless be your diary. Our team of experts will learn and understand your vision through our branding discovery process. In the discovery process our expert brand team will meet with you to understand your vision and digital goals. Our determination is to think and feel like the ideal client of the brand. Our discovery process is passion driven and customer obsessed.
What is branding?
Branding is the emotional meaning behind your business and its relationship to your client. It is all about who you are, what you stand for, and what is your why? Your why has to be strong because it will be something you will continue to come back to through your business growth years.
Creating and Building a strong brand is not just a logo, and colors. You should partner with a team that has built brands, and a team that understands how to connect to consumers and is experienced enough to handle the brand build process. Branding is all about how you made them feel, not what you said, did or sold.
How is branding different with Rootless?
All brands in today’s markets are well put together. The dilemma? How do you stand out from the rest? Every brand has beautiful logos, colors and brand messaging.
But at Rootless Agency we feel that many brands forget about the future. That’s what makes Rootless different. We approach branding with current and future clients. Who will the brand client be in 5 or 10 years, and how can we as Rootless Agency include them both in our brand messaging. We will create short term and long term success plans that are carefully crafted for our clients brand.
Why is branding important?
A strong brand enhances profitability, growth and culture.
A cohesive brand builds trust quickly with a client, and it increases awareness through all the digital touch points, which makes a customer loyal to either your brand or product. A brand also makes you differentiate yourself from day 1. You won’t have to blend in, or prove your product or service price point.
How can we get started?
The Rootless brand expert team will discover, define and create a cohesive brand strategy. We call it; The Rootless Blueprint. This blueprint will give us clarity and goals. This blueprint will allow the entrepreneur to see the brand, its products or services, future sub-brands, new products, new services and how they can grow while maintaining the same feeling and messaging to your day one supporters; aka your super fans.
What does a Rootless Agency Brand Blueprint include?
The brand blueprint is a collection of the elements that make your brand. The colors, fonts, brand messaging, brand guidelines, logo, social media themes, marketing campaigns that generate its recognition in the marketplace.
Our Promise through the process:
You will have experts each step of the way. From startup to tech founders who have built and can build a brand identity from scratch or just improve an existing one. Rootless teams will obtain clear communication, and deadlines. The best part is that we welcome clients along the journey by creating custom project work areas where they can contribute, comment or simply follow along in the blueprint process. We strive to be your partners in every step of this creative process.
Every piece of the puzzle:
Visuals Mission Vision Products Services Style Guide Culture Customer Identity Values Illustrations Uniforms Product Mock Ups
Visuals Mission Vision Products Services Style Guide Culture Customer Identity Values Illustrations Uniforms Product Mock Ups
Every Brand has a story to tell
Our discovery process is passion driven and customer obsessed.
What's Included?
Logo Design
The logo design process will include three rounds:
- First round will include 4-6 designs
- Second round will refine 2 selected designs
- Final round will refine final logo selection and apply color
Mood Board
Your Mood Board will include:
- Alternate logo designs for maximum, cohesive, and flexible use
- Mood and vibe photo collage for the overall look and feel
- Color palette with all values for print and web use (RGB, CMYK, Pantone, Hex)
- Font recommendations and application
Flyer & other Promotional Designs
Your Promotional Designs will Include:
- Design of Flyer
- Design of Business Cards
- Design of other Promotional Tools
Branding Video & Photos
Your Branding Video & Photos will Include:
- 1 mini brand Video from 30-120 seconds
- In office Photoshoot & Videoshoot
- 3-5 edited Photos
Ok, but how much?
Basic Design Bundle
$2,500+
Includes:
3 Phase Logo Design
2 Alternate Logo Designs
Exported in .png, .jpeg, .pdf, & .svg
2-3 Color Palette Recommendations
Mood Board
Business Card
Font Recommendation
Premium Design Bundle
$4,500+
Includes:
3 Phase Logo Design
4 Alternate Logo Designs
Exported in .png, .jpeg, .pdf, & .svg
2-3 Color Palette Recommendations
Mood Board
Business Card
Font Recommendation
Marketing Promotional Designs
Product Mockups
In Office Videoshoot
In Office Photoshoot
1 Branding Video
3-5 edited Pictures
