YMCA of Greater Boston

The Rootless solution

We started in Figma, because a less common platform leaves no room for guesswork. Designing both pages there first gave the Y’s team something real to review, comment on and approve before a single line of code was written. Our goal was to keep the design as on brand as possible while making it look fresh and updated. The Y’s familiar look and feel stayed front and center, organized into cleaner layouts with bold impact numbers, easy to scan schedules and calls to action that are hard to miss.
Once the designs were approved, we built both pages on a development server, giving the Y a safe place to see everything working without touching the live site. Katherine from our team wrote the content for both pages, and we brought it into the build until every section read and looked right. When the Y approved the development pages, we configured everything for production and launched them.
The result is two pages that do real work in the community. A parent can find the nearest Mobile Market, see how it works and know that no ID or registration is needed. A neighbor can learn about SNAP support or Summer Eats. A donor or volunteer can see the impact and get involved in a click or two.
We are thankful to the YMCA of Greater Boston for trusting us with this project. Playing even a small part in helping put fresh food on tables across Greater Boston is a reminder of why we do what we do.