Saunna Tea

The Rootless solution

We started with the plant itself. Rather than the familiar tea leaf, we built the emblem around the Camellia sinensis flower, the blossom of the plant that true tea comes from. It ties the brand directly to the essence of tea, and it is more distinctive and refined than a leaf. We kept the flower raw and hand sketched, so it feels earthy, organic and handcrafted, like the blends. Classic typography balances it and keeps the identity timeless and elegant. The logo works as a flexible emblem system in three parts. The flower icon stands on its own for simplified use. The full logo fits websites and email signatures. A compact vertical emblem places the S and T initials and the flower inside an oval, for small labels and circular packaging seals. For color, we moved past the flag. A neutral base of dark brown, beige and cream makes up about 80% of the design. The other 20% comes from four accents: mauve, red, olive gold and golden yellow. They set each blend or seasonal theme apart while the brand stays cohesive. We paired a serif with a handwritten script, a mix that feels authentic and established, yet personal. We showed the identity on a menu, packaging stickers, store signage and tote bags. Saunna Tea called the concept genius and singled out the ST emblem and the circular packaging. We treat every client’s brand as our own, and we built this one to last at least five years, because frequent rebranding is expensive and hurts recognition.