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Scriptwriting, Videography and Editing

Three Stones Kitchen Studio

Newton, MA

We wrote, filmed and edited four videos for Three Stones Kitchen Studio's social media and Google Ads, and delivered them fully edited three days after the shoot.

We wrote, filmed and edited four videos for Three Stones Kitchen Studio's social media and Google Ads. See how four scripts and one day in the Newton showroom became four finished videos with captions, music and color grading, delivered three days later.

Three Stones Kitchen Studio is a full-service kitchen design studio in Newton, Massachusetts, founded by the husband-and-wife team Olga and Wilson Ramiro Ban. Together they bring decades of expertise in design, construction and real estate development. The studio takes each kitchen from concept to installation: a consultation in person or virtually, detailed 3D renderings, material selection in its showroom at 395 Elliot Street, and installation by its construction team. In the showroom, clients can see and compare cabinetry, stone, hardware and finishes in person. The bilingual team works with homeowners and contractors throughout Massachusetts and New Hampshire. As the studio puts it, they don’t just design kitchens, they design lifestyles.

Visit the Three Stones Kitchen Studio website Three Stones Kitchen Studio's Website

The dilemma

Three Stones Kitchen Studio wanted four videos for social media and Google Ads, and each one had its own job. The first had to put a face to the brand. The second had to show the 3D design service. The third had to bring people into the Newton showroom, or to a virtual consultation for people who can’t visit. The fourth had to answer the questions homeowners ask most, so they feel ready to book a free consultation. The studio’s strengths are easier to show than to tell: a showroom full of cabinetry, stone, hardware and finishes, 3D renderings that show a kitchen before construction starts, and the personal touch of its founders. The videos had to show all of it in under a minute and a half each, and they had to make sense to people watching with the sound off.

Two women look over a white cabinet door sample in front of the showroom's wall of colored cabinet doors

The Rootless solution

We handled the whole video production, and we started with the scripts. We wrote four, one for each goal, and every fact in them came from the Three Stones website. Each script mapped out the shots, the lines and the on-screen text with timings. We wrote them as a guide, so Olga could put the lines in her own words and speak to the camera as if she were talking to one homeowner. Meet Olga introduces Olga, Wilson and the studio, and explains why every project is a partnership. Visualize Before You Build shows how 3D renderings let clients see their kitchen before construction starts. Touch It Before You Choose It walks through the showroom’s cabinetry, stone and hardware, and offers a virtual consultation to people who can’t visit. Your Questions, Answered covers how long a project takes, who does the installation, financing and what happens at the free consultation. Then we went on site to the showroom on Elliot Street and filmed everything in one day. We shot the b-roll first: the wall of cabinet doors, stone and hardwood samples, the hardware displays, drawers opening and a floor plan on the island. Then we filmed the four videos at the display kitchen and in the showroom’s seating area. Three days later, we delivered all four videos fully edited, with captions, music, color grading and cleaned-up audio. Captions matter because many people watch social video with the sound off. In the Q&A video, each question appears on screen as a title. Every video ends on the Three Stones logo, and all four are ready for the studio’s social media, website and Google Ads.

Olga Ramiro Ban, co-founder of Three Stones Kitchen Studio, smiling at the display kitchen in the Newton showroom
Watch the video

Words that echo

We had a great experience working with Rootless Agency on a recent video shoot for Three Stones Kitchen Studio. The team was professional, efficient, and truly understood the assignment! They came prepared with a clear plan, understood our industry, our brand, and the goals we wanted to achieve. The entire process was smooth, well-organized, and the final videos were exactly what we envisioned for our social media and website. Great execution from start to finish. Highly recommend!

Three Stones Kitchen Studio Social media and ad videos

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