SalivaDirect, Inc. is a nonprofit dedicated to enhancing public health through accessible testing strategies in developing and deploying innovative solutions that respond to evolving global health challenges. By providing equitable testing, we aim to advocate, promote and advance diagnostic solutions.
SalivaDirect, Inc. will manage and support a designated lab network using protocols to provide equitable testing for communities. Our vision is to advance research and development for new assays and deploy these in pursuit of health equity.
After deciding to disconnect from Yale University, SalivaDirect Inc. recognized the need for a standalone online presence that would showcase their innovative approach to affordable and accessible COVID-19 testing. They sought to create a brand-new website that would reflect their mission and allow them to engage more effectively with partners, clients, and the public. Searching for a trusted partner to bring their vision to life, they found Rootless Agency to take care of this project.
Rootless Agency approached the challenge with a structured and creative process, starting with a detailed site design in Figma. They collaborated closely with SalivaDirect’s board to refine and perfect the layout, ensuring it aligned with the company’s branding and objectives. Once the design was approved, Rootless swiftly moved into development, leveraging their expertise to deliver a fully functional and visually engaging website. Despite tight deadlines, the project was completed on time, setting SalivaDirect up for a seamless transition and a stronger independent identity through their new website.
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A full service Digital Agency in the Greater Boston area focusing on; branding, website design, application development, social media management and graphic design. We won’t be many businesses’ first agency, but we will be their last.
43 Broad St. Suite C404
Hudson, MA. 01748
