After years of operating solely online, the Quilling Card Company opened their first brick and mortar in Holliston, MA. Their mission has always been to provide high-quality, creative products that were more than simply greeting cards. They are individual works of art.
Known online throughout the world, this Framingham MA company is the largest creator of paper art quilling cards and supplies. Their products are shipped all over the USA. They are one of the largest distributors to greeting card and gift stores, like Hallmark Cards.
Their new location features a carefully curated selection of their most popular items. Plus, they offer some special art finds that are exclusive to their store.
Quilling Cards approached Rootless Agency, having been referred by another Rootless client. They wanted their Holliston, MA grand opening to be more than just their first day open to the public. Furthermore, Quilling Cards already had an online presence with their successful website and Shopify store. They needed to have a way to introduce and attract local customers to their new retail store.
Rootless Agency created a landing page which acts as a website within a website. This landing page speaks directly to the local Holliston, MA and surrounding area customers and prospects. We produced a branding video to give the landing page a personal vibe with photos of the owners who speak directly to MA residents. The website will also include training videos or those new to the craft of quilling.
Rootless Agency’s co-owner, Greta Bajarmi was thrilled with the prospect of strategizing their opening. She Created a plan that included a gift for each attendee of a Do-it-Yourself quilling card kit. This kit, valued at $50, surprised the attendees who learned how to do quilling. Later they went home with the makings of a one-of-a-kind DIY personally created work of art.
In addition, Rootless Agency spoke with the owners of a local winery, the Broken Creek Vineyard in Shrewsbury MA. They were retained to present a wine tasting at the Quilling Card’s grand opening. The 40-acre winery is family-owned and offers a full selection of red and white wines.
The wine tasting was strategically positioned at the last room of the gallery so that guests were able to fully explore the Quilling Card gallery before arriving at the wine tasting. Broken Creek showcased five wines, which created a friendly, fun atmosphere. The wine tasting introduced those attending to their local business as well – a win-win for both companies.
While 50 attendees were hoped for, more than 100 visited Quilling Cards that day. Not one left without purchasing something. A wonderful outcome even though by design, there were no sales reps pitching product sales.
We loved working with Rootless Agency! They were professional, organized, and easy to work with!
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