House of Teuta

Branding & Logo

House of Teuta is not just makeup, it’s a return to roots through modern ritual. A lifestyle brand inspired by Albania’s nature, food, and culture, where heritage meets modern beauty. The brand’s soul lives in the trees, ocean, sun, and earth, the living elements that define Mediterranean life and feminine power.

House of Teuta is more than makeup, it’s a return to roots through modern ritual. Inspired by heritage, nature, and the Mediterranean soul, every color, scent, and texture connects women back to something elemental: earth, ocean, ancestry, identity. “Ancient beauty, reborn in modern form.”

HOT’s Vision is to create a makeup house where heritage meets modern beauty — inspired by the colors of the earth, the warmth of the sun, and the depth of the sea. House of Teuta empowers every woman to reconnect with her natural strength and origin through color, texture, and care.

They create clean, luxurious makeup infused with nature’s essence, celebrating the colors, textures, and stories of our heritage. Each product is designed as a ritual of connection: to the skin, to the earth, and to our roots.

The Dilemma

House of Teuta came to us with a powerful idea but no visual language to carry it. The concept was deeply rooted in heritage, nature, and Mediterranean femininity, but it lived only in words and feeling, not yet in form. They knew what the brand stood for, ancient beauty reinterpreted for the modern woman, but translating that depth into a visual identity that felt contemporary, refined, and timeless was the challenge. The goal was clear: build a brand that feels modern and luxurious while remaining unmistakably connected to ancient roots.

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The Rootless Solution

Our approach began with listening. We scheduled multiple in-depth conversations to fully understand the vision, values, symbolism, and emotional core behind House of Teuta. Every discussion, from nature and ancestry to strength and ritual, informed our creative direction. From there, we translated those insights into visual explorations, developing mockups and brand concepts that balanced minimal modern design with historical weight. The process culminated in a faceless interpretation of Queen Teuta, a symbol of power, identity, and legacy, which became the foundation of the brand logo and visual system. The result is a brand that speaks quietly but confidently, rooted in history while designed for the present.

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Words that echooooooooo

I can’t say enough wonderful things about Rootless Agency and working with them to bring my brand to life. Their team was an absolute joy to work with and they brought my vision to life. The team does multiple discovery calls. You are not rushed at any point of the process, but rather they listen to your passion and every single detail. The team and I worked on 2 revisions, all of which were included in the project price. The Rootless team wanted to make sure that I was satisfied with the final work before asking for final approval and payment. After all design was completed, they provided me with a brand guide, all logo files and even product mockups. If you’re looking for a team that can refresh your brand, or bring your new business to life, this is the place for you.

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Brewing Ideas; A coffee date with Rootless Agency

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