Boston Brand Videography for Websites & Social Media
Rootless Agency films and edits brand videos for businesses in Boston and across Massachusetts. Most of our video work is part of a website or social media project: homepage videos, brand films, social media reels, event coverage, and product videos, each one planned around where it will live.
We do not shoot videos for film. We shoot videos for brands, built around your brand guide, your audience, and the attention span of the platform they are made for. Our team is FAA Part 107 certified, so aerial drone footage is available on any project.
What We Film
Homepage & Website Videos
Hero videos and background loops that introduce your business the moment someone lands on your website, like the homepage video we produced for Rhize Cannabis Company.
Brand Films
Short films that tell your story and show the people behind the business, like our branding videos for Lunariaa.eu, Quilling Card, and Link Solutions.
Social Media Content
Reels and short-form videos filmed and edited for Instagram, TikTok, Facebook, and LinkedIn as part of our social media management.
Events & Fashion Shows
Event coverage from start to finish, from Alisa Dudaj’s runway show at New York Fashion Week to client events and grand openings.
Product Videos
Video and photography that show off what you sell, like our product work for Boulevard Lounge NYC.
Aerial Drone Footage
Our team is FAA Part 107 certified, so we can legally capture aerial footage of your buildings, job sites, properties, and events.
Why Rootless Agency for Your Next Video?
The eye behind the Rootless Agency camera is a video expert who is linking video production to your brand, your digital brand guide, and your social media presence. We don’t shoot videos for film. We shoot videos for brands. These brands stand out and are seen.
Let’s face it: You can hire a great video production team that can make a beautiful cinematic video, but if the producer doesn’t understand digital branding and digital marketing, your video will fall short of doing its job and connecting with your clients. Creating videos for brands is our DNA here at Rootless. We know that Video Production for brands is all about understanding the attention span, the likes, and wants of your digital clients.
Video Portfolio
Lunariaa.eu Branding Video
A brand film for a floral art studio that preserves dried flowers, shot as part of a full rebrand and social media launch.
Rhize Cannabis Company Homepage Video
The homepage video for a Vermont cannabis brand, produced alongside its logo, product labeling and WordPress website.
Our 5 Step Videography Process
The creative side
Let’s meet for coffee for a laid-back conversation. The Rootless team wants to know everything about you, your brand, and its video creation goals. We want to visit your daily operations or see your products to get the full understanding of your brand identity.
Concepts and Research
Once we have the information we need to establish your brand identity, we will focus on drafting concepts for your videos and doing the necessary research to identify the video’s ideal client, purpose, and triggered viewer reaction. The Rootless Agency team will deliver the finalized video concepts, and together with our client, we will select their favorite. The video director will develop the script writing process using the selected video concept.
Concept stage includes:
- Concepts
- Research
- Ideal client
- Purpose of video
- Message
- Viewer reaction
- Refining of ideas
- Development
- Start of script
Pre Production
It’s time to prepare for the big day. Video creation should be fun. We believe in the real human approach. Don’t stress too much on perfection; people love seeing the authenticity of any brand whether it’s a startup or a billion-dollar brand.
The Rootless Agency team will deliver the script, and will rehearse and prepare you for the big day.
We want you Involved in all the conversations, whether it’s about the location of the shoot or casting. The goal is to have the shoot day be smooth and exciting, keeping anxiety low and professionalism high. Our experts will be there to discuss and offer feedback to enhance the performance of the video.
The bottom line: this day is our favorite, and it should be yours too. Just come; be your authentic self, have fun, and let the camera roll.
Included in pre-production:
- Pre-production coffee time
- Writing the story
- Selection of location
- Design and outfit suggestions
- Signing of release forms
- Finalizing a production schedule
- Rehearsal in person or zoom call
- Final meeting the night before the shoot day
Production - Videography
We are ready to take off! Every brand has a story to tell, and we are excited to tell yours. This is the day where everything comes together. The meeting we had and the concept we created comes to life. The cameras will keep rolling and we will capture each moment.
You are probably thinking that this is going to involve a lot of people, but we are not making Hollywood movies. With brand video content, our goal is to have a crew that is sufficient and mobile.
At Rootless Agency, we have invested in the best video cameras, highest performing lenses, and microphones to capture the best video and sound with a production crew of 2-4 members.
Post Production
That’s a wrap! The director will call the day a wrap when the team has captured all the content they need.
Now, the work inside the studio begins. The Rootless Agency video production team will select, edit, and color correct, as needed. Once a first draft is available, we will meet with the client to discuss and obtain feedback. Then it’s time to go back in the studio and prepare the final draft of the video. The final video will be delivered in different formats to be compatible with different posting platforms.
This part is all about how you feel, we won’t consider a video final until we see our clients smile or jump out of their seats (which has happened a lot by the way).
In post-production:
- Uploading the footage
- Footage selection
- Creation of concept
- Editing
- Color correction and grading
- Sound correction and design
- First draft
- Revision after feedback
- Final draft
Frequently Asked Questions About Videography
Do you offer videography on its own?
Most of our video work is part of a website or social media project, such as homepage videos, brand films, and ongoing social content. If you have a standalone video in mind, tell us about it on a free discovery call.
What kinds of videos do you make?
Homepage and website videos, brand films, social media reels and short-form content, event and fashion show coverage, product videos, and aerial drone footage.
Can you film with a drone?
Yes. Our team is FAA Part 107 certified, so we can fly commercially and capture aerial footage of your buildings, job sites, properties, and events.
Do you handle editing?
Yes. We plan, shoot, and edit everything in-house, so the finished video matches your brand and the platform it is made for.
Where do you film?
On-site at your business, your job sites, and your events across Massachusetts. We have also filmed further afield, including a runway show at New York Fashion Week.
How much does videography cost?
Video is usually priced as part of your website or social media project, based on what we film and how much editing it needs. We put together a quote after a free discovery call.
Brewing Ideas; A coffee date with Rootless Agency
Ready to take your business to new heights? Start with a free discovery call. Coffee, tea or your favorite drink, complimentary on us!