What Makes Rootless Different?
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As a Boston digital branding firm, Rootless Agency creates beautiful, responsive logos and websites with Figma, a development tool that allows us to seamlessly work collaboratively with our clients to build a custom design and then translate the design into code.
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Rootless is a creative agency whose team members are Custom WordPress Design Specialists and logo designers. We pride ourselves on creating fully customized (not cookie-cutter) templates.
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Rootless is a Boston website design agency that builds secure, fast, and highly scalable websites. We prioritize performance and reliability. Our builds are designed to manage high traffic loads, safeguard sensitive data, and adapt to the evolving needs of growing companies.
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At Rootless Agency we believe in a collaborative, transparent process. We are a Boston logo strategy agency that employs a process where multiple individuals work together, sharing information and ideas openly, to achieve a common goal. It involves clear communication, open dialogue, and a shared understanding of the process and its goals.
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Rootless is SEO-ready and performance-optimized. This involves creating your website to be more visible in search engine results while also ensuring it loads quickly and efficiently for users. We optimize content for keywords, improving page speed, and building a website’s overall structure to be crawlable and understandable by search engines.
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Real-time communication with a dedicated team. Rootless Agency can instantly exchange information and interact with team members. This allows for immediate feedback, quick decision-making, and seamless collaboration.
What Kind of Logo and Web Design do we build in Boston?
Local business logo and web design, like Fit Boston.
Fit is a luxury training facility in Boston’s South End, founded by award-winning trainer Stephen Allison. Designed with intention, Fit offers an exclusive, distraction-free space for clients to train—and an empowering, independent environment for experienced career trainers to build their businesses. It’s not just a gym; it’s a movement for professionals who take training seriously.
The Fit Dilemma.
Stephen had a clear vision for Fit, but he needed a brand identity and digital presence to match the premium experience his facility offered. He was looking for a logo that captured the strength and focus of the studio, and a website that reflected its bold, minimal, no-fluff vibe. It also had to be functional, optimized for SEO and equipped for growth.
The Fit Solution.
We started with creating a brand and designed a logo that subtly mimics a bench press. The horizontal strokes in the letters “f” and “t” resemble dumbbell plates, while the vertical strokes form the bar—symbolizing strength and intention.
Next, we built a sleek, dark-mode website that feels as focused and refined as the studio itself. The layout was crafted to highlight Fit’s story, its unique value to both trainers and clients, and to guide visitors into acting. We also delivered SEO and educated Stephen on strategies to grow visibility over time. Stephen’s chosen domain, iluvfit.com, became the perfect slogan—playful, personal, and memorable.
E-commerce (WooCommerce) custom website, like Flair Co.
Rootless Agency worked with Flair Co on their E-Commerce Website and Product Photography.
The Flair Co is a dynamic streetwear brand born from the passion and spirit of FC Flair, Massachusetts’ premier Futsal club. This brand captures the essence of street culture and the vibrant energy of futsal, offering a unique blend of style and comfort … high-quality, trendy apparel that reflects the dedication, resilience, and flair of athletes.
The Flair Dilemma.
Bruno and Ronaldo, the visionary owners of The Flair Co, sought to expand their streetwear brand by launching an eCommerce website. They partnered with Rootless, an agency capable of not only developing their online store but also providing support for their digital presence.
The Flair Solution.
We built The Flair Co’s eCommerce site on Shopify, making it easy for customers to shop online. We also photographed all the Flair Co merch and updated the site with new products. Our expertise in social media marketing played a crucial role in helping them reach a wider audience and effectively promote their products, ensuring The Flair Co’s seamless transition into the online retail space.
Rootless Agency manages their social media, creating posts and campaigns to help promote their brand and connect with their audience.
Nonprofit, Membership Portal custom website and logo, like NERCA Boston.
Rootless Agency worked with NERCA on Branding, Social Media Management, Custom WordPress Website Design, Photography, and Videography
Started in 1927, the North East Roofing Contractors Association is an affiliate of the National Roofing Contractors Association in Washington D.C. NRCA originated in 1886 and is responsible for writing building codes and working with the Occupational Safety and Health Administration (OSHA). NRCA literally handles every building in the USA and is especially concerned with roofing issues and professional roofers. Nonprofit Organization Rebranding starts with understanding its legacy.
The North East Roofing Contractors Association (NERCA) represents premiere roofing professionals in ten northeast region states: Massachusetts, Connecticut, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, and Delaware.
The NERCA Dilemma.
NERCA recognized the need for a redesign of their logo and a rebranding. Being almost 100 years old, they wanted to ensure that their website and their brand appealed to their marketplace. The roofers of today are high-end professional tradesmen and women who apply their craft to both residential and commercial buildings. The nonprofit website needed to attract architects, engineers, consultants, manufacturers, distributors, developers, business owners, and general contractors.
The NERCA Solution.
Rootless began by consulting with NERCA Boston to plan a comprehensive program for a rebranding of NERCA that would include a new logo, web design, web development and much more. He stressed the need to express the organization’s long-standing reputation, personality, and the years of experience and expertise it has developed.
Rootless began a social media program with photographs of NERCA Board members, introducing them to NERCA members. This made the organization more personable and approachable. Using a Q and A format, members were exposed to FAQs and posted registration information about the NERCA trade show. Using the power of video, Rootless posted snippets of interviews with board members, sometimes with humor, making the organization more relatable. With over 80 Board members, this was a major endeavor that represented just the beginning of the rebranding process.
Rootless Agency manages their social media, creating posts and campaigns to help promote their brand and connect with their audience.
Service-based web design and logo, like Boston Doors & Windows.
Rootless Agency worked with Boston Doors and Windows on their Logo, Brand Identity, and Custom WordPress Website.
Boston Doors & Windows known for their high-quality craftsmanship, personalized service, and seamless customer experience from consultation to completion.
Naruan Isidorio, also known as Joe, found his true calling quite serendipitously. Originally in sales, he pivoted to carpentry upon moving to the U.S., finding fulfillment in working with his hands. After years of mastering general carpentry, Naruan saw a need for higher quality and integrity in door and window installations, leading him to start his own company in 2018. His commitment to excellence and personal customer interactions have earned him a loyal clientele, with many returning for new projects or referring friends.
The Boston Doors and Windows Dilemma.
Joe recognized the growing importance of having an online presence and decided it was time to create a website for his business. Despite having a strong client base through word of mouth, Joe wanted to generate digital leads to significantly enhance his business’s visibility and reach.
The Boston Doors and Windows Solution.
We created a new logo and comprehensive web design for Boston Doors and Windows that detailed all his services and showcased the quality of his work. To add a personal touch and truly reflect his craftsmanship, we went on-site to take professional photographs, ensuring the website featured authentic images rather than stock footage. Joe was impressed with the tailored approach and the high-quality results, which perfectly represented his business.
Our Boston Logo and Web Design Process, Step-by-Step
Discovery Call
We understand your goals and pain points
Strategy & Wireframes
We map out the ideal user journey
Logo Design
Our team understands how to connect with and engage prospects and customers through a comprehensive brand building process.
Figma Design Presentation
You review and approve before development
WordPress Development
Clean code, fast load times, mobile-friendly
Launch & Optimize
We handle deployment, Boston-based SEO, and analytics
Ongoing Support
Security, updates, and growth consulting
Ready to Launch Your Logo and Website in Boston?
We’ll start with coffee and conversation. Rootless Agency is located nearby in Hudson to answer all your questions and to meet with you to strategize your branding, logo development, custom designed WordPress website, SEO management, and more. Use our contact page to book your in-person or phone appointment.
Rootless Agency serves clients in the many neighborhoods of Boston, including the Back Bay, South End, Cambridge, the Wharf District, Brighton, Charleston, Dorchester, West End, North End, East Boston, and of course, Downtown Boston.
Check out our portfolio to learn more about the clients we have helped recently. Our clients have been generous with their praise for our work. We’ll be happy to provide testimonials.
