Why You Should Not Use AI to Create Your Logo
AI tools have transformed many parts of business, but logo design is not one of them. A logo is the heart of your brand, the visual mark that represents your entire business. When companies rely on AI to generate a logo, they often end up with something surface level, generic, or unusable long term. Below […]
The Best Logo Design Agency in Boston
A strong logo is the foundation of every powerful brand. It shapes first impressions, sets expectations, and becomes the symbol customers associate with trust and credibility. When Boston businesses search for the best logo design agency in Boston, they are looking for a partner who understands both creativity and strategy, who listens deeply, and who […]
The Best Web Agencies for Mobile Responsiveness in New England
In today’s digital landscape, your customers are meeting you on their phones first. That’s why mobile-first design is no longer optional. It’s the standard. At Rootless Agency, we’ve made mobile responsiveness a core pillar of every website we build, and it’s one of the biggest reasons clients across New England choose us over traditional web […]
What are Web Accessibility Guidelines?
What are Web Accessibility Guidelines? Although developed to make the web accessible for disabled individuals, WCAG benefits all website visitors and businesses. Website Content Accessibility Guidelines (WCAG) Websites are designed to work for all people, whatever their ability, location or the hardware and software tools they use. WCAG removes the barriers to communication and interaction […]
SquareSpace vs. Wix vs. WordPress
Thinking of building your own website but unsure which platform to choose? Squarespace, Wix, and WordPress are three of the most popular options, each with its strengths and limitations. In this guide, we compare them head-to-head—covering ease of use, SEO, design flexibility, scalability, and more—to help you make the right choice for your business. The […]
Cheaper Website Isn’t Always Better
A prospective client reached out to Rootless Agency asking for a proposal for a new website. After an initial consultation, Rootless Agency submitted a proposal. The client chose a cheaper website agency. After a time, when we hadn’t heard a response, we followed up and were told that our proposal was too expensive. Well, we […]
A New Day for Knight Chiropractic
… for their branding and website, that is. While Dr. Tim Knight has been practicing the latest techniques in no- and low-force chiropractic treatments since 1984 at his medical office in Arlington MA, his branding and website marketing were behind the times. Dr. Tim wanted to refresh his brand with a new logo and website […]
Alisa Dudaj ‘Alpine Whispers’: New York Fashion Week
When New York City Fashion Week calls, you answer. Alisa Dudaj, an Albanian fashion designer, has taken the runways by storm with her concept of mixing fashion with culture, leaving many wanting more. She stunned New York influencers when she debuted a collection that incorporated Albanian folklore touches into modern-day pieces. Alisa’s ability to infuse […]
Rootless Creates the Brand Identity of Rhize Cannabis Company
Delivering Rhize’s brand identity, logo, product labeling, and website content with a consistent message. Developing a brand strategy and identity for any company begins with an understanding of the product or service and the owner’s “why” … the reason the entrepreneur is in business in their industry with a specific product or service. It is […]