North/East Roofing Contractors Association

NERCA approached Xhulio Jamaku at Rootless Agency to design a new logo and to kick-start a social media campaign for the organization. Xhulio has years of experience in digital marketing and consulted with NERCA to plan a comprehensive program for a non-profit rebranding one step at a time. He stresses that “… a logo is not a brand. Furthermore, a company’s brand is much more than a logo – it is the company’s reputation, its personality, and it represents the years of experience and expertise it has developed.”

The design of a new logo underway, Xhulio got a social media program started. Initially, he posted photographs of NERCA Board members on Facebook, LinkedIn, and Instagram to introduce them to NERCA members. This – presented a face on the organization’s leaders, making it a more personable and approachable group. Xhulio used a question-and-answer format so that members were exposed to frequently asked questions. In addition, he posted information about the upcoming NERCA trade show so members were able to easily learn about and register for the annual event. Xhulio also used the power of video by posting snippets of interviews with board members, sometimes using humor, making the organization more relatable. With over 80 Board members, this was a major endeavor that represents just the beginning of the rebranding process.